Which of the following statements best describes the term clotting allowances?
a.
The amount of shelf space that a retailer grants to a specific brand or product.
b.
The amount of product from a specific manufacturer that a wholesaler agrees to carry.
c.
A fee, paid by manufacturers to retailers, to get a product placed on retail shelves.
d.
A fee, paid by retailers to wholesalers, to get them to carry the retailers private label brand.
e.
The amount of product from a specific manufacturer that a retailer agrees to carry.
Answer: c.
A fee, paid by manufacturers to retailers, to get a product placed on retail shelves.
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Marketing
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