Which of the following statements is true about the use of ad campaigns based on humorous commercials?
A. Humorous commercials never become boring.
B. Low involvement products are more suitable for humor advertising.
C. Research evidence proves humor does not wear out as fast as other types of advertising appeals.
D. All well-designed commercial are immune to commercial wearout.
E. Humorous advertisements could be made for all kinds of products, services, and audiences.
Answer: B