Which of these statements is right on CUSTOMER JOURNEYS
a. Customer journeys is description of 'touchpoints' or different types of media which influence consumers as they access different types of website and content
b. Customer journey maps are a technique used to model behavior of different audience personas
c. Zero Moment of Truth, developed by Google is a retail-specific model for understanding customer journeys
d. A and B
e. All are wright
f. All are wrong
Answer: E
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Marketing
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