While Madison was shopping for coffee makers at Target, she recognized many of the brands that were available. Although she was looking for a machine made by Mr. Coffee, she bought a coffee maker by Hamilton Beach because Target was out of all Mr. Coffee machines. What type of brand loyalty is Madison exhibiting?
a.
brand recognition
d.
brand equity
b.
brand preference
e.
brand insistence
c.
brand insanity
Answer: b.
brand preference
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Marketing
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