Without a doubt, the most important tool of differentiation is:
a.
the product's image.
d.
perceptual mapping.
b.
the brand.
e.
the product's price.
c.
the product's features.
Answer: b.
the brand.
Without a doubt, the most important tool of differentiation is:
a.
the product's image.
d.
perceptual mapping.
b.
the brand.
e.
the product's price.
c.
the product's features.
Answer: b.
the brand.