A ________ is composed of a group of buyers who share common characteristics, needs, purchasing behavior, or consumption patterns.
a.
target class
b.
Class
c.
focal segment
d.
market segment
e.
target segment
Answer: D
A ________ is composed of a group of buyers who share common characteristics, needs, purchasing behavior, or consumption patterns.
a.
target class
b.
Class
c.
focal segment
d.
market segment
e.
target segment
Answer: D