A model for describing the states through which a product passes is the _____________.
A. Category Management
B. Product Brand Strategy
C. Product Life Cycle
D. Trading Up
E. The Maturity Stage
Answer: C
A model for describing the states through which a product passes is the _____________.
A. Category Management
B. Product Brand Strategy
C. Product Life Cycle
D. Trading Up
E. The Maturity Stage
Answer: C