A ________ provides a graphic representation of how consumers evaluate the similarities between competitive offerings.

A ________ provides a graphic representation of how consumers evaluate the similarities between competitive offerings.

A ________ provides a graphic representation of how consumers evaluate the similarities between competitive offerings.



A. Competitive Map
B.Brand Switching Graph
C. Perceptual Map
D. Brand Map
E. Competitive Profile


Answer: C. Perceptual Map


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