A written summary of the firm's marketing objectives, strategies, and specific courses of marketing action that also includes information on the assignment of personnel, budgets, and timetables is the:

A written summary of the firm's marketing objectives, strategies, and specific courses of marketing action that also includes information on the assignment of personnel, budgets, and timetables is the:


Strategic plan

Tactical Plan

Marketing Plan

MOA

None of the above


Answer: Marketing Plan


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