_______ are payments (either in cash or merchandise) by manufacturers to persuade channel members, especially retailers, to stock, display, and support new products.

_______ are payments (either in cash or merchandise) by manufacturers to persuade channel members, especially retailers, to stock, display, and support new products.



a. Promotional allowances
b. Slotting Fees
c. Retailer assortments
d. Manufacturer- retailer relations
e. Selling Aids


Answer: B


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