______ requires more direct involvement by the manufacturer with channel members in the use of promotional strategies.
a. Marketing mix strategies
b. Pull strategy
c. Push strategy
d. Cooperative advertising
e. Push promotion strategies
Answer: C
______ requires more direct involvement by the manufacturer with channel members in the use of promotional strategies.
a. Marketing mix strategies
b. Pull strategy
c. Push strategy
d. Cooperative advertising
e. Push promotion strategies
Answer: C