E-books, in addition to being an alternative product form, provide __________ value creation since they can be downloaded via the Internet immediately when and where they are needed.
A.
product
B.
place
C.
promotion
D.
price
E.
primary
Answer: B
E-books, in addition to being an alternative product form, provide __________ value creation since they can be downloaded via the Internet immediately when and where they are needed.
A.
product
B.
place
C.
promotion
D.
price
E.
primary
Answer: B