In value-based marketing, promotion communicates the ________ to customers through a variety of media.

In value-based marketing, promotion communicates the ________ to customers through a variety of media.

In value-based marketing, promotion communicates the ________ to customers through a variety of media.



A.
targeted solution

B.
operational excellence strategy

C.
value proposition

D.
relative market value

E.
target market definition


Answer: C


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