Even in the face of such tough and growing competition, Adidas still enjoys high brand loyalty among older Europeans. The company recruits young people and pays them to wear Adidas shoes in public. This is an example of:

Even in the face of such tough and growing competition, Adidas still enjoys high brand loyalty among older Europeans. The company recruits young people and pays them to wear Adidas shoes in public. This is an example of:



A) local advertising.
B) pattern advertising.
C) global advertising.
D) advocacy advertising.
E) image advertising.


Answer: E image advertising.


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