Five International Product and Communication Strategies
Key: C (communications) P (product); DC (don't change), A (adapt), NP (new product)
1. Straight extension (C - DC, P - DC)
2. Communication adaptation (C - A, P - DC)
3. Product adaptation (C - DC, P - A)
4. Dual adaptation (C - A, P - A)
5. Product Invention (C -DC/A, P - NP)