Extending a well-known and respected brand name from one product category to another product category is referred to as:
a. brand stretching
b. brand extension
c. brand bouncing
d. brand transfer
e. brand building
ANSWER: b
Extending a well-known and respected brand name from one product category to another product category is referred to as:
a. brand stretching
b. brand extension
c. brand bouncing
d. brand transfer
e. brand building
ANSWER: b