Marketing MCQ Foundations of Marketing Firms that define their missions from a "market" as opposed to a "product" perspective are less likely to become victims of _________.

Firms that define their missions from a "market" as opposed to a "product" perspective are less likely to become victims of _________.

Foundations of Marketing

Firms that define their missions from a "market" as opposed to a "product" perspective are less likely to become victims of _________.

Marketing myopia

The marketing concept

A marketing opportunity analysis or MOA

Practicing the production concept

None of the above

Answer: Marketing myopia

Marketing MCQ

Firms that define their missions from a "market" as opposed to a "product" perspective are less likely to become victims of _________.

Firms that define their missions from a "market" as opposed to a "product" perspective are less likely to become victims of _________.

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