The product-market expansion grid is a useful way to view the range of potential market opportunities available to firms. The dimensions of the grid are new vs. exiting products and new vs. existing _______

The product-market expansion grid is a useful way to view the range of potential market opportunities available to firms. The dimensions of the grid are new vs. exiting products and new vs. existing _______


Markets

Production facilities

Marketing mixes

Geographic locations for distribution

None of the above


Answer: Markets


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