Ford Motor Company emphasizes Quality FirstFord Tough in its truck products. In doing so, the company has developed a differentiation strategy based on ________.
A) people
B) image
C) products
D) services
E) positioning
Answer: B
Ford Motor Company emphasizes Quality FirstFord Tough in its truck products. In doing so, the company has developed a differentiation strategy based on ________.
A) people
B) image
C) products
D) services
E) positioning
Answer: B