Guidelines which can assist managers in their effort to establish global brand leadership include all of the following except:

Guidelines which can assist managers in their effort to establish global brand leadership include all of the following except:



A) create a compelling value proposition for customers.
B) before taking brand overseas, select name, marks and symbols.
C) make a process template available to all managers.
D) assign specific responsibility for managing branding issues.
E) make a process template for international consumers.


Answer: E) make a process template for international consumers.


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