In BCG portfolio analysis, products in low-growth markets that have received heavy investment and now have excess funds available to support other products are called
A.
stars.
B.
cash cows.
C.
question marks.
D.
dogs.
E.
anchors.
Answer: B
In BCG portfolio analysis, products in low-growth markets that have received heavy investment and now have excess funds available to support other products are called
A.
stars.
B.
cash cows.
C.
question marks.
D.
dogs.
E.
anchors.
Answer: B