In the Circles for a Successful Value Proposition framework, the portion of the customer needs/wants circle that doesn't overlap with anything else represents
A.
the firm's value proposition.
B.
competitors' value propositions.
C.
low-priority needs and wants that customers are willing to give up.
D.
unmet customer needs/wants.
E.
unknown customer needs/wants that the firm does not understand.
Answer: D