In the Circles for a Successful Value Proposition framework, the value proposition is represented by
A.
the intersection between customer needs/wants and competitors' benefits.
B.
the intersection between the firm's benefits and competitors' benefits.
C.
the intersection between customer needs/wants and the firm's product's benefits.
D.
the intersection between all three of the circles.
E.
the part of the firm's benefits that doesn't overlap with anything.
Answer: C