In which stage of the Product Life Cycle should a firm begin to phase out marginal channel members?
A. Sales curve
B. Introduction Stage
C. Growth Stage
D. Maturity Stage
E. Decline Stage
Answer: E
In which stage of the Product Life Cycle should a firm begin to phase out marginal channel members?
A. Sales curve
B. Introduction Stage
C. Growth Stage
D. Maturity Stage
E. Decline Stage
Answer: E