____ is the amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behavior.

____ is the amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behavior.

____ is the amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behavior.



a. Economic value
b. Involvement
c. Opportunity cost
d. Temporal cost
e. Perceived level of personal risk


Answer: ANSWER: b


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