Marketing MCQ Marketing Channels and Distribution _____ is the appropriate pricing strategy for manufacturers selling their products directly to consumers as well as through independent resellers to never sell at prices lower than those charged by the independent channel members.

_____ is the appropriate pricing strategy for manufacturers selling their products directly to consumers as well as through independent resellers to never sell at prices lower than those charged by the independent channel members.

Marketing Channels and Distribution

_____ is the appropriate pricing strategy for manufacturers selling their products directly to consumers as well as through independent resellers to never sell at prices lower than those charged by the independent channel members.

a. Using Price Incentives in the Channel
b. Changing Price Policies
c. Dual Channel Pricing
d. Passing Price Increases through the Channel
e. Exercising Control in Channel Pricing

Answer: C

Marketing MCQ

_____ is the appropriate pricing strategy for manufacturers selling their products directly to consumers as well as through independent resellers to never sell at prices lower than those charged by the independent channel members.

_____ is the appropriate pricing strategy for manufacturers selling their products directly to consumers as well as through independent resellers to never sell at prices lower than those charged by the independent channel members.

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