_______ is defined as the sum of all the perceived benefits minus the sum of all the perceived costs of service.
a. Net value
b. Consumer surplus
c. Gross value
d. Moderate value
e. Consumer demand
Answer: A
_______ is defined as the sum of all the perceived benefits minus the sum of all the perceived costs of service.
a. Net value
b. Consumer surplus
c. Gross value
d. Moderate value
e. Consumer demand
Answer: A