Many catalog companies create special-run issues based on what customers have purchased in the past. For example, customers who frequently order bedding items like sheets and pillows receive a catalog with a larger section of bedding items than do customers who mostly order kitchen tools. This is an example of
A.
C2C marketing.
B.
customer relationship management.
C.
a transactional marketing orientation.
D.
supply chain management.
E.
typical production-oriented era marketing practices.
Answer: B