Many companies use the Internet to allow consumers to design customized products; for example, Nike allows customers to order shoes with custom color combinations. This is a form of

Many companies use the Internet to allow consumers to design customized products; for example, Nike allows customers to order shoes with custom color combinations. This is a form of



A.
micromarketing.

B.
concentrated targeting.

C.
psychographic segmentation.

D.
differentiated targeting.

E.
undifferentiated targeting.


Answer: A


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