What is the difference of the three levels of Products - Core, Actual or Augmented? Give an example by using Apple iPad?
-Core: customer value; at the most basic level, the company asks, "What is the customer really buying"; the problem-solving benefits or services
>Apple iPad ex: people who buy it are buying entertainment, self-expression, productivity, and connectivity; a mobile and personal window to the world
-Actual: brand name, features, quality level, packaging, design
>Apple iPad ex: all features have been carefully combined to deliver the core customer value of staying connected
-Augmented: delivery and credit, product support, warranty, after-sale services
>Apple iPad ex: provides consumers with a complete connectivity solution; give customers warranties, quick repair services, and info sites to visit; Apple apps
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Principles of Marketing
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