Marketers are increasingly using online surveys to collect primary data. One advantage is that
-the quality of responses is better with online surveys than they are with personal interview surveys.
-response rates are higher because consumers are anonymous.
-consumers want to be helpful so they complete the survey multiple times.
-turnaround time from data collection to report is much quicker than with traditional methods.
-consumers value e-mail surveys and feel highly regarded when receiving them.
Answer: turnaround time from data collection to report is much quicker than with traditional methods.