Marketers that learn the size, number, geographic location, and buying procedures of manufacturers and other organizational buyers can expect improved success in all the following tasks except:
A. segmenting markets.
B. identifying targets.
C. creating more effective marketing mixes.
D. identifying suitable buyer-seller partnerships.
E. All of these can be expected to have improved success.
Answer: E. All of these can be expected to have improved success.
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- One important consideration in using a differentiated targeting strategy is that ________.
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