Peppers and Rogers described different steps that are involved in one-to-one marketing. These steps include all of the following except:
A) identify.
B) differentiate.
C) interact.
D) evaluate.
E) customize.
Answer: D) evaluate.
Peppers and Rogers described different steps that are involved in one-to-one marketing. These steps include all of the following except:
A) identify.
B) differentiate.
C) interact.
D) evaluate.
E) customize.
Answer: D) evaluate.