Regina just bought a gourmet bagel store. She is working with a freelance graphic artist who is designing her logo and print advertisements. Regina is spending days looking over the various designs and color options. She needs to remember that the creative aspect of advertising design
A.
is everything.
B.
will determine pretesting and posttesting options.
C.
dictates tracking alternatives.
D.
should not overshadow the message.
E.
should always include coupons.
Answer: D