Some companies have been accused of taking advantage of the current social trend of green marketing, positioning their products as environmentally friendly when this may not actually be the case. This is called

Some companies have been accused of taking advantage of the current social trend of green marketing, positioning their products as environmentally friendly when this may not actually be the case. This is called



A.
fake greening.

B.
greenwashing.

C.
greenbaiting.

D.
green puffery.

E.
red marketing.


Answer: B


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