The additional sales that can be attributed to an advertising campaign are known as
A.
payload.
B.
impact.
C.
lift.
D.
the campaign increment.
E.
ROI.
Answer: C
The additional sales that can be attributed to an advertising campaign are known as
A.
payload.
B.
impact.
C.
lift.
D.
the campaign increment.
E.
ROI.
Answer: C