The California Raisin Advisory Board used to run ads featuring "The California Raisins," a fictitious R&B musical group composed of dancing raisins that boogied to the song, "I Heard It Through the Grapevine." The ads, which were hugely popular and which gave rise to a line of raisin-themed merchandise, were designed to encourage raisin consumption. This campaign was an example of
A.
product-focused advertising.
B.
consumer generated advertising.
C.
public service announcements.
D.
institutional advertising.
E.
push strategies.
Answer: D