The ________ concept specifically focuses on future company needs, but not the future welfare of customers.
A) societal marketing
B) strategic planning
C) sustainable marketing
D) global marketing
E) cause marketing
Answer: B) strategic planning
The ________ concept specifically focuses on future company needs, but not the future welfare of customers.
A) societal marketing
B) strategic planning
C) sustainable marketing
D) global marketing
E) cause marketing
Answer: B) strategic planning