The Lite beer commercial with the slogan, "less filling, tastes great," was based on __________ segmentation.

The Lite beer commercial with the slogan, "less filling, tastes great," was based on __________ segmentation.

The Lite beer commercial with the slogan, "less filling, tastes great," was based on __________ segmentation.



A.
geographic

B.
geodemographic

C.
psychographic

D.
benefit

E.
loyalty


Answer: D


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