What competitive positioning can attack a more-for- more strategy by introducing a brand offering with comparable quality at a lower price?
A) more-for- the-same
B) more-for- less
C) same-for- less
D) less-for- much-less
E) all-or- nothing
Answer: A
What competitive positioning can attack a more-for- more strategy by introducing a brand offering with comparable quality at a lower price?
A) more-for- the-same
B) more-for- less
C) same-for- less
D) less-for- much-less
E) all-or- nothing
Answer: A