Which positioning strategy offers consumers a good deal by offering equivalent-quality products or services at a lower price?
A) more-for- the-same
B) more-for- less
C) same-for- less
D) less-for- much-less
E) all-or- nothing
Answer: C
Which positioning strategy offers consumers a good deal by offering equivalent-quality products or services at a lower price?
A) more-for- the-same
B) more-for- less
C) same-for- less
D) less-for- much-less
E) all-or- nothing
Answer: C