When evaluating the attractiveness of the segment, if a segment is expected to react positively to the firm's offering, we say that the segment is
A.
responsive.
B.
identifiable.
C.
reachable.
D.
substantial.
E.
reactive.
Answer: A
When evaluating the attractiveness of the segment, if a segment is expected to react positively to the firm's offering, we say that the segment is
A.
responsive.
B.
identifiable.
C.
reachable.
D.
substantial.
E.
reactive.
Answer: A