A __________ is often used to illustrate the position of a firm's products or brands in consumers' minds.

A __________ is often used to illustrate the position of a firm's products or brands in consumers' minds.

A __________ is often used to illustrate the position of a firm's products or brands in consumers' minds.



A.
mass marketing analysis

B.
psychographic profile

C.
perceptual map

D.
loyalty timeline

E.
PRIZM analysis


Answer: C


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