Which of the following is a disadvantage of employing a multiple products, multiple market segments strategy if not implemented well?

Which of the following is a disadvantage of employing a multiple products, multiple market segments strategy if not implemented well?


-higher quality but lower prices
-meeting customer needs but at the expense of higher prices
-reduced quality and higher prices
-higher sales but lower profits
-lower prices but with higher production costs


Answer: reduced quality and higher prices


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