The Zappos segmentation strategy is based on
-designing shoes for every type of occasion.
-offering the best selection of shoes and the best service to online shoppers.
-dividing all their customers into two distinct segments: people shopping for low price and people shopping for style.
-offering the best selection of shoes through multiple channels of distribution.
-maintaining the simplest method of price points to make the purchase process easy.
Answer: offering the best selection of shoes and the best service to online shoppers.