Which of the following is NOT true about public relations?
A.
PR has become increasingly important as costs of other forms of marketing communications continue to increase.
B.
Consumers have become increasingly skeptical of marketing claims made in conventional media.
C.
Media coverage generated by PR is seen as more credible than paid advertising.
D.
With the growth of the Internet, PR is quickly losing its impact.
E.
Public relations activities often support other promotional efforts.
Answer: D