Which of the following statements about market segmentation for organizational markets is most accurate?
-Psychographic criteria are just as important in segmenting organizational markets as they are in segmenting consumer markets.
-Both consumer markets and organizational markets use demographic, geographic, and behavioral bases to segment markets.
-The greatest difference in market segmentation strategies between consumer and organizational markets is the number of employees employed in the segmentation process.
-Consumer markets use market segmentation criteria while organizational markets do not.
-Criteria for segmenting markets are the same whether the market is composed of consumers or organizations.
Answer: Both consumer markets and organizational markets use demographic, geographic, and behavioral bases to segment markets.
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