The purpose of the five key steps in segmenting and targeting markets is to
-generate new-product ideas for firms that are not growing in market share.
-identify competitors that provide similar products that satisfy a firm's customers' needs.
-correlate directly to each of the five environmental forces.
-link market needs of customers to the organization's marketing program.
-provide guidance to reposition a firm's products.
Answer: link market needs of customers to the organization's marketing program.