Which of the following statements regarding the market growth stage of the product life cycle is FALSE?
A) Innovators still earn profits--but this stage is less profitable for them than the previous stage.
B) This is the time of peak profitability for the industry.
C) Many competitors enter the market resulting in much product variety.
D) The sales of the total industry are rising fairly rapidly as more and more customers buy.
E) None of these statements regarding the market growth stage are FALSE.
Answer: A