Which of the following statements illustrates why stereotypes should be avoided when using age and life-cycle segmentation?
A) Old women love to shop; young women love it more!
B) Most 10-year- old boys are mischievous.
C) Some 70 year olds use wheelchairs; others play tennis.
D) The majority of 20 year olds have to work; the same holds true for 30 and 40 year olds.
E) both C and D
Answer: C